Analysis of modern sports marketing of post-Olympic era
Abstract
There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing.
Keywords
References
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DOI: https://doi.org/10.4100/jhse.2011.62.18
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