Journal of Human Sport and Exercise

Analysis of modern sports marketing of post-Olympic era

Hui Wang

DOI: https://doi.org/10.4100/jhse.2011.62.18

Abstract

There is a long history for sports as a marketing vehicle. With enormous business opportunities and expanding market, Chinese enterprises, large and small, are taking advantages of "in-depth marketing" to build their brand names with all their resources and promote sustained development of modern sports marketing.


Keywords

Post-Olympic era; Modern; Sports; Marketing

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DOI: https://doi.org/10.4100/jhse.2011.62.18





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