The effect of sponsorships and product marketing on the management activities of football clubs: A contextual and dimensional study


  • Ghazwan Aziz Mohsen Wasit University, Iraq
  • Amer Rashid Shayyal Wasit University, Iraq
  • Mustafa Mohammed Ali Farhan Wasit University, Iraq



Marketing, Producers, Economic interest, Business, Football


Market and marketing is important in our lives, as each of us looks forward to getting our different needs from the available resources, which are usually different and multiple. Therefore, different economic interests, producers of goods, services and ideas, strive to reach consumers and persuade them to buy goods and services, which they produce only. Marketing is not limited to the process of selling and advertising goods; it involves providing the required goods in the right place, at the right time and at the right price. Marketing is therefore one of the core activities of modern businesses. It is also a strategic hub, because it is a confrontation between the institution and the environment in which it is located.


Download data is not yet available.


Abdel Ati, K. (2001). Proposed methods of marketing tournaments in the Arab Republic of Egypt, unpublished master's thesis, Faculty of Physical Education, Helwan University, p. 67.

Abdullah Al-Bahout, K. (2002). Deep Ignorance in Marketing Alphabets, 1st ed., Dar Al Safaa Printing, Publishing and Distribution, Amman, p. 22.

Adel, A. (2007). Marketing in Sports, 1st ed., Dar al-Book For Printing, Publishing and Distribution, Baghdad University, Baghdad, p. 28.

Ahmed Al-Shafei, H., & Abdel Moneim, A. (2002). Sports Marketing and Investment strategy in sports institutions in light of contemporary global economic transformations, 1st ed., Al Wafa Printing and Publishing House, Cairo, p. 46.

Ahmed Shibli, S. (2003). Department of Sports Rights Marketing in First Class Clubs in the Arab Republic of Egypt, published research in: 8th International Scientific Conference for The Sciences of Physical and Sports Education, Faculty of Sports Education for Boys, Alexandria University, p. 78.

Al-Din Badawi, E. (1994). Investing time in the management of sports bodies, 1st ed., Dar al-Nahda Al-Arabiya Press, Cairo, , p. 26.

Al-Din Badawi, E., & Amiri, K. (1992). The Scientific Development of the Concept of Sport, 1st ed., Al Shabab Printing, Publishing and Distribution House, Cairo, p. 226.

Al-Qurbuti, M. (2001). Principles of Modern Marketing, 1st ed., Safaa Publishing and Distribution House, Amman, p. 23.

Al-Zugheer, H. (1998). Trends of Jordanian Industrial Companies towards Supporting Sports Activities and Their Preferred Support, Unpublished Master's Thesis - University of Jordan, , p. 18.

Aqili, O. (1994). Principles of Marketing, 1st ed., Zahran Publishing and Distribution House, Amman, p. 91.

Habib, R. (1994). Marketing, 1st ed., Dar al-Book, Jeddah, p. 43.

Jamil Al-Rubadi, K. (2003). Sports in the Labyrinths of Politics, 1st ed., Wael Publishing House, Amman, p. 20.

Saleh Al-Hanawi, M. (1984). Marketing Department, 1st ed., House of Egyptian Societies, Cairo, p. 31.

Samir, A. (1999). Management of Sports Bodies (Modern Theories and Their Application), 2nd ed., Knowledge Project, Cairo, p. 39.

Sari Ahmed, H., & Suha Adeeb, I. Marketing methods through sports activities as seen by businessmen in Jordan, Scientific Journal of Physical Education and Sports, 2, Helwan University, p. 85.

Wadi Adon, N. (1998). Enterprise Economy, 1st ed., General House of Mohammedia, Algeria, p. 102.

Yasser Al Sabah, S. (2010). The Reality of Sports Sponsorship at The Premier League (A) Football Clubs and their Impact on The Level of Sports Achievement, Unpublished Master's Thesis - Yarmouk University, Amman, p. 11.


Statistics RUA



How to Cite

Mohsen, G. A., Shayyal, A. R., & Farhan, M. M. A. (2021). The effect of sponsorships and product marketing on the management activities of football clubs: A contextual and dimensional study. Journal of Human Sport and Exercise, 16(3proc), S1457-S1466.