The illustrious unknown: Communication strategies of the Brazilian Pierre de Coubertin Committee (in Portuguese)
DOI:
https://doi.org/10.14198/jhse.2021.16.Proc1.12Keywords:
Pierre de Coubertin, Olympism, Communication, Digital presence, FacebookAbstract
The Brazilian Pierre de Coubertin Committee (CBPC) develops its communication work from 4 fronts: Facebook, Instagram, YouTube and Website. Understanding the committee's own work as a way of giving visibility to Coubertin's life and work, the following question arises: what is the scope of the communication actions of the Brazilian Pierre de Coubertin Committee? To this end, this work has the general objective: to analyse the performance of the Brazilian Pierre de Coubertin Committee page on Facebook. The specific objectives are: (1) Identify the profile of the followers of the fan page; (2) Compare the results of the fan page in the years 2019 and 2020; (3) Compare the results of engagement of the types of publication (editorials) on the fan page. CBPC's own digital presence (Gulka; Lucas, 2017) started to be established through the creation of a page on the social network Facebook in 2013. This initiative aimed to expand the Committee's impact globally. It is clear that from 2019 to the end of 2020 CBPC increased the number of followers and users involved in its publications, giving greater visibility to the activities carried out by CBPC through the interaction that occurred within the page from likes, comments and shares. It is also identified that a greater involvement of people is highlighted in periods when CBPC events are held. For future analysis, it is expected to include Instagram as a reference source to reach different audiences and positively expand the effects of CBPC's communication work.
Funding
Pontifícia Universidade Católica do Rio Grande do Sul, Comitê Brasileiro Pierre de CoubertinDownloads
References
Cardoso, G., & Lamy, C. (2011). Redes sociais: comunicação e mudança. JANUS.NET e-journal of International Relations, 2(1). Universidade Autónoma de Lisboa. Retrieved from: https://repositorio.iscte-iul.pt/handle/10071/13383
Castells, M. (1999). A sociedade em rede (1. ed., Vol. 1). São Paulo, SP: Paz e Terra. Retrieved from: https://periodicos.ufpb.br/ojs2/index.php/ies/article/view/337/259
Durry, J. (2016.). Pierre de Coubertin: o visionário. Porto Alegre, RS: EDIPUCRS. Retrieved from: https://library.olympic.org/Default/doc/SYRACUSE/184818/pierre-de-coubertin-o-visionario-jean-durry
Giddens, A. (1991). As consequências da modernidade. São Paulo, SP: Editora Universidade Estadual Paulista. Retrieved from: http://www.afoiceeomartelo.com.br/posfsa/autores/Giddens,%20Anthony/ANTHONY%20GIDDENS%20-%20As%20Consequencias%20da%20Modernidade.pdf
Gulka, J. A. & Lucas, E. R. O. (2017). Presença digital em portais de periódicos: proposta de análise. (5. ed. Especial, Vol. 23.). Porto Alegre, RS: EBBC. https://doi.org/10.19132/1808-5245230.159-179
International Olympic Committee. (2014). Olympic Agenda 2020: 20+20 Recommendations. In Fontes informacionais (p.2). Lausanne, CH: International Olympic Committee. Retrieved from: https://stillmed.olympic.org/Documents/Olympic_Agenda_2020/Olympic_Agenda_2020-20-20_Recommendations-ENG.pdf
International Olympic Committee (2018). Olympic charter: in force as from 9 October 2018. In Fontes informacionais (p.103). Lausanne, CH: International Olympic Committee. Retrieved from: https://library.olympic.org/Default/doc/SYRACUSE/177766/olympic-charter-in-force-as-of-9-october-2018-international-olympic-committee
McNeely, S. (1980). Cooperation between Educational and Olympic Authorities. In Report of the International Sessions for Educationists 1973 - 1977 - 1979, International Olympic Academy, 260-78. Ancient Olympia: Athens. HOC.
Müller, N. (2015). Olimpismo. In Fontes informacionais (p.35). Comitê International Pierre de Coubertin, Lausanne, CH: International Olympic Committee. Retrieved from: http://primo-pmtna01.hosted.exlibrisgroup.com/PUC01:PUC01:puc01000489006
Müller, Norbert. (2004). Olympic education - University lecture on the Olympics. In International Chair in Olympism (IOC-UAB) June 19. Retrieved from: https://ddd.uab.cat/pub/caplli/2010/181093/muller_eng.pdf
Prado, J. M. K. D., & Correa, E. C. D. (2016). Bibliotecas universitárias e presença digital: estabelecimento de diretrizes para o uso de mídias sociais. In Fontes informacionais (pp. 165-181). Belo Horizonte, MG. https://doi.org/10.1590/1981-5344/2733
Todt, N. S. (2015). The Olympic Education Programs Acknowledged by the Brazilian Pierre de Coubertin Committee: a stakeholder model taking shape in Brazil. In: Destandes, A., DaCosta, L. & Miragaya, A. (Org). The Future of Sports Mega-Events. (1. ed., Vol. 1, pp. 415-420). Rio de Janeiro, RJ: Engenho Arte e Cultura. Retrieved from: https://www.academia.edu/12800497/THE_OLYMPIC_EDUCATION_PROGRAMS_ACKNOWLEDGED_BY_THE_BRAZILIAN_PIERRE_DE_COUBERTIN_COMMITTEE_A_STAKEHOLDER_MODEL_TAKING_SHAPE_IN_BRAZIL
Zabala, F. (2017). Estatística Clássica. Porto Alegre, RS: RStudio. Retrieved from: http://www.filipezabala.com/materiais/ecnrs.pdf
Downloads
Statistics
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Journal of Human Sport and Exercise
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Each author warrants that his or her submission to the Work is original and that he or she has full power to enter into this agreement. Neither this Work nor a similar work has been published elsewhere in any language nor shall be submitted for publication elsewhere while under consideration by JHSE. Each author also accepts that the JHSE will not be held legally responsible for any claims of compensation.
Authors wishing to include figures or text passages that have already been published elsewhere are required to obtain permission from the copyright holder(s) and to include evidence that such permission has been granted when submitting their papers. Any material received without such evidence will be assumed to originate from the authors.
Please include at the end of the acknowledgements a declaration that the experiments comply with the current laws of the country in which they were performed. The editors reserve the right to reject manuscripts that do not comply with the abovementioned requirements. The author(s) will be held responsible for false statements or failure to fulfill the above-mentioned requirements.
This title is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license (CC BY-NC-ND 4.0).
You are free to share, copy and redistribute the material in any medium or format. The licensor cannot revoke these freedoms as long as you follow the license terms under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
NonCommercial — You may not use the material for commercial purposes.
NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Transfer of Copyright
In consideration of JHSE’s publication of the Work, the authors hereby transfer, assign, and otherwise convey all copyright ownership worldwide, in all languages, and in all forms of media now or hereafter known, including electronic media such as CD-ROM, Internet, and Intranet, to JHSE. If JHSE should decide for any reason not to publish an author’s submission to the Work, JHSE shall give prompt notice of its decision to the corresponding author, this agreement shall terminate, and neither the author nor JHSE shall be under any further liability or obligation.
Each author certifies that he or she has no commercial associations (e.g., consultancies, stock ownership, equity interest, patent/licensing arrangements, etc.) that might pose a conflict of interest in connection with the submitted article, except as disclosed on a separate attachment. All funding sources supporting the Work and all institutional or corporate affiliations of the authors are acknowledged in a footnote in the Work.
Each author certifies that his or her institution has approved the protocol for any investigation involving humans or animals and that all experimentation was conducted in conformity with ethical and humane principles of research.
Competing Interests
Biomedical journals typically require authors and reviewers to declare if they have any competing interests with regard to their research.
JHSE require authors to agree to Copyright Notice as part of the submission process.
