Communication strategies from the International Olympic Committee’s (IOC) for the promotion of the Olympic Movement at the Winter Olympic Games PyeongChang 2018 (in Portuguese)
DOI:
https://doi.org/10.14198/jhse.2021.16.Proc1.05Keywords:
Virtual reality, Immersive technologies, Olympic Values, 360º videos, Olympic GamesAbstract
This paper’s research problem is to analyse the communication actions by the IOC, which involve immersive technology, especially the 360º image capturing, and how these contribute to the understanding of the Olympic Values. The excerpt chosen were the twenty-seven videos with immersive content available at the Olympic Channel in YouTube and in the free app, which required the use of Samsung Gear VR, that were related to the 2018 Winter Games in PyeongChang. The gathering was done between March and May 2018. To verify the recognition of the presence of the Olympic Values, a semi-structured questionnaire was done with 14 students from the Physical Education and the Social Communication courses of Pontifical Catholic University of Rio Grande do Sul. The students watched two videos categorized as: narrative and sportive. As a result, it was noticed that the video with a narrative predominance was the one in which the participants most identified the Olympic Values, whereas with the sportive video the athlete’s experience was mostly highlighted, creating more sensorial experiences to the viewers.
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